That is because more of the best customers are using a combination of offline and online channels when they shop. 1 Hayley Peterson, “More than 6,200 stores are closing in 2019 as the retail apocalypse drags on-here’s the full list,” Business Insider, May 2, 2019.įor most apparel companies, however, brick-and-mortar stores are still essential. In 20 alone, US retailers vacated a quarter of a billion square feet, and they have announced more than 6,000 store closures so far this year. Six out of ten people now use at least one digital channel in their shopping journey for an apparel garment, which has major implications for physical stores. Tectonic forces are roiling the apparel landscape, overcoming companies that can’t keep pace with digital competitors or the customers whose behaviors and expectations are evolving faster than ever.
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